IELTS Writing Task 2 Sample Band 7.5
IELTS Essay Sample Band 7.5
7.5
Overall Score
26 Jul 24, 14:50
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Overall Feedback
The essay is well-structured and addresses the question effectively, demonstrating a strong command of grammar and vocabulary. However, the development of ideas could be more detailed, and the logical flow can be slightly improved for a higher score.
| Overall score | 7.5 | |
| Grammatical range and accuracy | 9.0 | |
| Lexical resource | 6.0 | |
| Coherence & cohesion | 7.0 | |
| Task response | 7.0 |
| Total Errors | 16 | |
| Grammatical range and accuracy | 0 | |
| Lexical resource | 9 | |
| Coherence & cohesion | 4 | |
| Task response | 3 |
Question
Truth in advertising is crucial for maintaining consumer trust and a fair marketplace. However, misleading advertisements can sometimes lead to significant consumer detriment.
Discuss both the importance of truth in advertising and the impact of misleading advertisements.
#Media & Advertising
#Discussion
Submitted Answer
English:
Words:323
Paragraphs:5
Task Response
Readability
Coherence
Cohesion
Vocabulary Usage
Ideas Development
Logical Flow
Truth in
advertising
is fundamental for maintaining consumer
trust
and ensuring a fair marketplace
. While effective advertising
aims to present products or services favorably
, there is a delicate balance between persuasion and deception. This essay examines the importance of truthful advertising
and the negative impact of misleading
advertisements.Missing Linking Devices
advertising
is crucial for several reasons. Firstly, it fosters consumer
confidence, enabling informed decision-making. When companies provide accurate information, they build long-term relationships with customers based on trust
. Secondly, truthful advertising
promotes healthy competition, driving innovation and quality improvements. It allows consumers
to compare products effectively, making choices that align with their needs and preferences.However, the impact of
misleading
advertisements can be severe. Deceptive marketing practices can lead to financial losses for consumers
who purchase products or services that fail to meet advertised claims. This not only harms individuals but also erodes
trust
in the broader marketplace
, making people more skeptical
of all advertising
messages. Moreover, misleading
advertisements can distort market competition, potentially giving unethical businesses an unfair advantage over honest competitors.The digital age has amplified both the potential for truthful
advertising
and the risks of misleading
content. While online platforms offer unprecedented opportunities for businesses to connect with consumers
, they also present challenges in regulating and verifying advertising
claims. The emergence of artificial intelligence and deep fake technology further complicates this landscape, making it increasingly difficult for consumers
to discern truth from fiction.In conclusion, truth in
advertising
is essential for maintaining consumer
trust
and ensuring a fair, competitive marketplace
. As technology evolves, it becomes even more crucial for advertisers to prioritize honesty and for consumers
to develop critical thinking skills to evaluate advertising
claims. Striking a balance between effective marketing and ethical practices is key to fostering a healthy, trustworthy marketplace
that benefits all stakeholders. Regulatory bodies must also adapt to these changes, implementing and enforcing guidelines that protect consumers
while allowing businesses to innovate and compete fairly.