IELTS Writing Task 2 Sample Band 7.5
IELTS Essay Sample Band 7.5
7.5
Overall Score
05 Jul 24, 11:31
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Overall Feedback
The essay effectively addresses the task with a clear structure and well-developed arguments. It demonstrates a strong command of grammar and vocabulary, though the coherence could be slightly improved by better linking some ideas.
| Overall score | 7.5 | |
| Grammatical range and accuracy | 9.0 | |
| Lexical resource | 6.0 | |
| Coherence & cohesion | 8.0 | |
| Task response | 7.0 |
| Total Errors | 12 | |
| Grammatical range and accuracy | 0 | |
| Lexical resource | 6 | |
| Coherence & cohesion | 3 | |
| Task response | 3 |
Question
Social media platforms are not only venues for social interaction but also powerful tools for digital advertising. This form of advertising has transformed marketing but also brought about new challenges.
Discuss both the positive and negative effects of social media advertising.
#Media & Advertising
#Discussion
Submitted Answer
English:
Words:341
Paragraphs:4
Task Response
Readability
Coherence
Cohesion
Vocabulary Usage
Ideas Development
Logical Flow
Social
media
platforms have revolutionized the landscape of digital advertising
, offering unprecedented opportunities for businesses to reach their target audiences. One of the most significant advantages of social
media
advertising
is its ability to precisely target specific demographics. This precision allows companies to tailor their marketing campaigns to the preferences and behaviors
of potential customers, thereby increasing the efficiency and effectiveness of their advertising
efforts. Moreover, the interactive nature of social
media
enables brands to engage with consumers directly, fostering a sense of community and loyalty. Additionally, the cost-effectiveness of social
media
advertising
compared to traditional media
makes it accessible to businesses of all sizes.However, the rise of
social
media
advertising
has also introduced several challenges. One major concern is the issue of privacy. The collection and utilization of personal data for targeted advertising
have sparked significant debate and controversy. Users
often feel their privacy is being invaded when they see ads that seem to know their personal preferences and habits. Furthermore, the prevalence of misleading or deceptive advertisements is another downside. The ease with which advertisements can be created and disseminated on social
media
platforms means that false claims and scams can proliferate, potentially harming consumers and eroding trust in digital advertising
.Another critical negative effect is the impact on mental health. The constant bombardment of advertisements can lead to a sense of overwhelm and anxiety among
users
. Social
media
platforms are designed to keep users
engaged for as long as possible, often at the expense of their mental well-being. The incessant exposure to idealized images and materialistic messages can contribute to feelings of inadequacy and dissatisfaction, particularly among younger audiences who are more impressionable.In conclusion, while
social
media
advertising
offers significant benefits, such as precise targeting and cost-effectiveness, it also presents considerable challenges, including privacy concerns, the spread of misleading information, and potential negative impacts on mental health. It is crucial for regulatory bodies to establish and enforce guidelines that protect users
while allowing businesses to leverage the advantages of social
media
advertising
responsibly.