IELTS Writing Task 2 Sample Band 7.5
IELTS Essay Sample Band 7.5
7.5
Overall Score
05 Jul 24, 11:33
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The essay is well-structured and addresses both positive and negative effects of social media advertising effectively. It demonstrates a strong command of grammar and vocabulary, though further elaboration on some points could enhance coherence and task achievement.
| Overall score | 7.5 | |
| Grammatical range and accuracy | 9.0 | |
| Lexical resource | 6.0 | |
| Coherence & cohesion | 8.0 | |
| Task response | 7.0 |
| Total Errors | 12 | |
| Grammatical range and accuracy | 0 | |
| Lexical resource | 6 | |
| Coherence & cohesion | 3 | |
| Task response | 3 |
Question
Social media platforms are not only venues for social interaction but also powerful tools for digital advertising. This form of advertising has transformed marketing but also brought about new challenges.
Discuss both the positive and negative effects of social media advertising.
#Media & Advertising
#Discussion
Submitted Answer
English:
Words:304
Paragraphs:4
Task Response
Readability
Coherence
Cohesion
Vocabulary Usage
Ideas Development
Logical Flow
Social
media
platforms have revolutionized advertising
by providing businesses with unparalleled opportunities to reach their target audiences. One significant advantage of social
media
advertising
is its ability to precisely target specific demographics. This enables companies to tailor campaigns to the preferences and behaviors
of potential customers, thereby enhancing the efficiency and effectiveness of their marketing efforts. Additionally, the interactive nature of social
media
fosters direct engagement between brands and consumers, promoting a sense of community and loyalty. Moreover, social
media
advertising
is cost-effective compared to traditional media
, making it accessible to businesses of all sizes.However, the advent of
social
media
advertising
has introduced several challenges. A primary concern is privacy. The collection and use of personal data for targeted advertisements have sparked considerable debate and controversy. Users
often feel their privacy is compromised when they encounter ads that seemingly know their preferences and habits. Another downside is the prevalence of misleading or deceptive advertisements. The ease with which ads can be created and distributed on social
media
platforms allows false claims and scams to proliferate, potentially harming consumers and undermining trust in digital marketing.Moreover, the impact on mental health is a critical issue. The constant barrage of advertisements can lead to feelings of overwhelm and anxiety among
users
. Social
media
platforms are designed to maximize user
engagement, often at the expense of mental well-being. Continuous exposure to idealized images and materialistic messages can contribute to feelings of inadequacy and dissatisfaction, particularly among impressionable younger audiences.In conclusion, while
social
media
advertising
offers significant benefits, such as precise targeting and cost-effectiveness, it also presents considerable challenges, including privacy concerns, the spread of misleading information, and potential negative effects on mental health. Regulatory bodies must establish and enforce guidelines that protect users
while allowing businesses to leverage social
media
advertising
responsibly.