IELTS Writing Task 2 Sample Band 6
IELTS Essay Sample Band 6
6.0
Overall Score
06 Aug 24, 07:57
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Overall Feedback
The essay demonstrates good grammatical range and vocabulary usage but lacks a clear thesis statement and sufficient development of ideas. Coherence and cohesion are moderate, with some logical flow issues and repetition of points.
| Overall score | 6.0 | |
| Grammatical range and accuracy | 7.0 | |
| Lexical resource | 6.0 | |
| Coherence & cohesion | 6.0 | |
| Task response | 5.0 |
| Total Errors | 22 | |
| Grammatical range and accuracy | 1 | |
| Lexical resource | 12 | |
| Coherence & cohesion | 5 | |
| Task response | 4 |
Question
There is a growing reliance on digital platforms for advertising, which might neglect audiences accessible through traditional means.
What are the issues associated with an over-reliance on digital advertising, and how can a more balanced advertising strategy be achieved?
#Media & Advertising
#Problem / Solution
Submitted Answer
English:
Words:290
Paragraphs:5
Formality
Task Response
Readability
Coherence
Cohesion
Vocabulary Usage
Grammar Range
Ideas Development
Logical Flow
Missing Linking Devices
Thesis Statement
marketing
, businesses
could rely
on a few key channels to reach their target audiences. Print ads in newspapers and magazines, direct mail, television and radio commercials, and face-to-face selling were the primary methods used to spread the word about products
and services
. But times have changed.
The internet has revolutionised how we communicate, learn, and buy things. And that has had a profound impact on marketing
.Today, people are bombarded with
marketing
messages from all directions. They're
scrolling through their Facebook feed while watching TV and listening to the radio while wearing headphones connected to their smartphone. In other words, they're
not really paying attention to any one thing. As a result, businesses
can no longer rely
on traditional marketing
techniques to reach their target market. So what should they do instead?Traditional
marketing
techniques are no longer effective because of the internet. In the past, businesses
could rely
on print, television, and radio advertisements to reach a broad audience.The rise of social media has given consumers a powerful voice. They can share their experiences with friends and followers, and
they're
not afraid to speak up when they're
unhappy with a product
or service
. As a result, businesses
need to focus on providing excellent customer service
and creating loyalty programs that encourage customers to remain loyal.With the internet, consumers can easily find information about
products
and services
online, so they don't
need to rely
on paid advertising. Social media has also given consumers a voice, and they are more likely to trust their peers than advertisements. This means companies need to focus on building relationships with their customers, not just selling them products
or services
.