IELTS Writing Task 2 Sample Band 7
IELTS Essay Sample Band 7
7.0
Overall Score
12 Jul 24, 09:33
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The essay effectively addresses the question, providing a balanced discussion of the positive and negative impacts of advertising. It demonstrates good grammar, coherence, and lexical resource, though minor improvements in idea development and logical flow could enhance clarity.
| Overall score | 7.0 | |
| Grammatical range and accuracy | 8.0 | |
| Lexical resource | 5.0 | |
| Coherence & cohesion | 7.0 | |
| Task response | 7.0 |
| Total Errors | 20 | |
| Grammatical range and accuracy | 2 | |
| Lexical resource | 11 | |
| Coherence & cohesion | 4 | |
| Task response | 3 |
Question
Advertising plays a crucial role in shaping consumer preferences and can significantly influence market trends and consumer behavior.
Discuss the impact of advertising on consumer behavior and its overall influence on market trends. Is this impact predominantly positive or negative?
#Business & Money
#Discussion
Submitted Answer
English:
Words:348
Paragraphs:6
Task Response
Readability
Coherence
Cohesion
Vocabulary Usage
Grammar Range
Ideas Development
Logical Flow
Missing Linking Devices
Advertising
has become an integral part of the modern economy, with its pervasive presence across various media channels influencing consumer
behavior
and market
trends. The debate on whether its impact
is predominantly positive
or negative is multifaceted, with compelling arguments on both sides.On the
positive
side, advertising
serves as a critical tool for information dissemination. It educates consumers
about new products
, services, and innovations, helping them make informed purchasing decisions. For instance, advertisements for healthcare products
often highlight benefits and proper usage, potentially improving public health. Additionally, advertising
fosters competition among businesses, driving them to enhance product
quality and reduce prices, ultimately benefiting consumers
.Furthermore,
advertising
plays a significant role in brand
building. Effective campaigns create brand
awareness and loyalty, helping companies establish a strong market
presence. This brand
recognition can lead to consumer
trust and preference, which is crucial in highly competitive markets
. For example, global brands
like Coca-Cola and Apple have used advertising
to build strong emotional connections with their consumers
, ensuring sustained loyalty.However, there are notable negative
impacts
of advertising
that cannot be ignored. One major concern is the creation of artificial needs. Advertisements often persuade consumers
to buy products
they do not necessarily need, leading to overconsumption and materialism. This can have adverse effects on
personal finances and contribute to environmental degradation due to increased waste and resource depletion.Moreover,
advertising
can perpetuate unrealistic standards and stereotypes. Many advertisements portray idealized lifestyles and body images, which can lead to dissatisfaction and low self-esteem among consumers
. This is particularly concerning for vulnerable populations such as teenagers, who are more susceptible to the influence of media
.In conclusion,
advertising
has a profound impact
on consumer
behavior
and market
trends, with both positive
and negative consequences. While it provides valuable information and fosters economic growth, it also promotes materialism and can mislead consumers
. Therefore, the overall influence of advertising
is mixed, and its effectiveness depends on ethical practices and consumer
awareness. To maximize the positive
impact
, there should be stricter regulations on advertising
content and increased efforts to educate consumers
about media literacy.